Huayao Shoe Industry: A rising Force at the 2016 Jinjiang Shoe Expo

In April 2016, the 18th China (Jinjiang) International Shoe (Sports Industry) Expo was held as scheduled. This year's expo was of great significance - the "Shoe Expo" was officially upgraded to the "Sports Expo", focusing on the development of the entire sports industry chain and attracting buyers and exhibitors from over 70 countries and regions around the world to gather together. At this grand industry event, Huayao Footwear made its debut. With its deep accumulation in the shoe-making field and innovative vitality, it stood out as a bright spot at the exhibition and opened a new chapter in the brand's development.

At that time, Huayao Shoe Industry had already accumulated solid technical foundations in the shoe manufacturing industry, focusing on the research and development and production of sports shoes and casual shoes. Choosing to join the Jinjiang Shoe Expo in 2016 is both an opportunity and a strategic layout for the brand. Jinjiang, known as the "Shoe Capital of China", accounts for 40% of the national and 20% of the world's total annual production of sports shoes. The upgraded Sports Goods Fair has gathered industry leaders such as Anta and 361°, building a high-end platform integrating product display, technical exchange and business connection. The person in charge of Huayao Shoe Industry is well aware that through this platform, they can not only learn the leading experience of the industry up close, but also showcase the brand's strength to the global market and broaden the path for subsequent development.

To align with the theme of this year's exhibition, "Technological Innovation - Transformation and Upgrading", Huayao Shoe Industry has meticulously prepared an exhibition area, showcasing a variety of core products that combine a sense of technology with practicality. The exhibition area is designed simply and grandly, with the products at the core, complemented by detailed technical explanations and interactive experience zones, allowing visitors to directly experience the advantages of the products. Among them, the lightweight running shoes series is particularly eye-catching. This series adopts new breathable upper materials and cushioning midsole technology, balancing comfort and sports protection performance, which meets the market demand of the "running craze" that emerged globally at that time. The casual shoe series incorporates retro and trendy elements. In terms of material selection, it emphasizes environmental friendliness and texture, precisely catering to the aesthetic preferences of the young consumer group.

During the exhibition, the exhibition area of Huayao Shoe Industry was always bustling with people. Purchasers from home and abroad stopped to inquire one after another, highly recognizing the craftsmanship, quality and design concept of the products. Many purchasers reached a preliminary cooperation intention on the spot, opening up a breakthrough for the brand in domestic and international sales channels. Meanwhile, the Huayao Shoe Industry team proactively visited the exhibition areas of well-known enterprises such as Anta and 361°, learning their advanced experiences in technology research and development, brand operation and other aspects - from Anta's SFT upper attachment technology to 361°'s Olympic exclusive equipment research and development concept, every detail has brought inspiration to the subsequent development of Huayao Shoe Industry. In addition, the industry forums and technical seminars held at the exhibition also enabled Huayao Shoe Industry to accurately grasp the trend of sports industry upgrading and clarify the development direction of "empowering products with technology and deeply cultivating the market with brands".

This participation in the exhibition has become an important turning point in the development of Huayao Shoe Industry. Through exchanges and collisions with top enterprises in the industry, the brand has not only accumulated valuable business resources but also achieved a clear understanding of its own development positioning. After the exhibition, Huayao Shoe Industry integrated its exhibition gains, increased its investment in research and development, formed a professional design team, focused on product innovation and quality improvement, and gradually transformed from a regional shoe manufacturing enterprise to a brand-oriented operation.

Looking back at the Jinjiang Sports Expo in 2016, it was not only a "barometer" of the industry's development, but also the starting point for Huayao Shoes to step onto a broader stage. With the help of this platform, Huayao Shoe Industry has successfully transformed its brand strength into development momentum, accurately identified its own position in the booming wave of the sports industry, and laid a solid foundation for its subsequent continuous growth.