At the 2021 Leipzig Shoe Fair in Germany, Huayao Shoe Industry shone brightly

In October 2021, the Leipzig Shoe Fair (MMC Shoe Time) in Germany, which had been quiet after the pandemic, grandly resumed. As a highly influential professional exhibition in the European footwear industry, this exhibition brought together well-known shoe enterprises and emerging brands from dozens of countries around the world, becoming an important barometer of the recovery of footwear trends in the post-pandemic era. In this highly anticipated industry extravaganza, Huayao Shoes from China stood out among numerous participating brands with its precise trend insight, superior product quality and innovative design concepts. It shone like a dazzling new star, attracting high attention from global purchasers and industry media, and became one of the focuses of this exhibition.


In the post-pandemic era, the global footwear market is undergoing profound changes. Consumers' demands for footwear are gradually shifting towards comfort, casualness and personalization. According to industry data, the global sports shoes market size exceeded 70 billion US dollars in 2021. Casual sports shoes have become the core driving force for market growth, and elements such as retro style, color patchwork, and sustainable materials have become the mainstream of trends. As a key platform connecting the European market with global suppliers, the Leipzig Shoe Fair accurately captures this trend and builds an important bridge for participating brands to showcase trendy new products and connect with business resources. For Huayao Shoes, which has been deeply involved in the international market for many years, this exhibition is not only a stage to test the brand's strength, but also an important opportunity to expand into the European market.


Huayao Footwear's exhibition lineup this time is truly stunning. It showcased nearly 50 new products from its three core series, comprehensively covering casual sports shoes, fashionable canvas shoes and trendy parent-child shoes. Each product precisely aligns with the global footwear trends in 2021. In terms of product design, the brand deeply integrates retro trends with modern aesthetics. The retro running shoes series it launched feature classic silhouettes combined with color-blocking and color-blocking designs. The bright red, blue and yellow color blocks create a strong visual impact with the simple white upper, perfectly echoing the color block trend that swept the world at that time. In response to the dual demands of European consumers for comfort and functionality, this series is equipped with breathable and shock-absorbing insoles independently developed by Huayao. Made of eco-friendly breathable fabric, it strikes a balance between foot comfort and wearing breathability. The purchasers who tried it on on site gave it thumbs up one after another.


The integration of the sustainable development concept has added many points to the exhibits of Huayao Shoe Industry. At this exhibition, the brand's highlighted eco-friendly canvas shoe series has attracted widespread attention. The upper of this series is made of 100% recycled cotton, while the sole is made of degradable rubber. From raw material selection to production and processing, the entire process adheres to the concept of green environmental protection, which meets the growing sustainable consumption demand in the European market. In addition, Huayao Shoe Industry also brought a highly creative series of parent-child trendy shoes. Through the design of the same style but different sizes for parents and children, it ingeniously combines the trendy elements of adult styles with the safety requirements of children's styles. The hand-painted cartoon patterns and reflective designs on the shoe bodies not only enhance the fun of the products but also ensure the safety of children walking at night, making it one of the most popular exhibits at the exhibition site.


Behind the outstanding product performance lies the solid brand strength support of Huayao Shoe Industry. As a comprehensive shoe enterprise integrating design, research and development, production and sales, Huayao Shoe Industry has a modern production base covering an area of 184.5 mu, equipped with multiple world-class production lines and complete advanced testing equipment, with an annual production capacity of over 3 million pairs of high-quality shoes. The brand has been deeply engaged in the international market for many years. Its products have been exported to over 40 countries and regions including Europe and the Middle East, and it has accumulated rich experience in international market operation. To precisely meet the demands of the European market, Huayao Shoe Industry has formed a professional team in advance to investigate the shoe-wearing habits and trend preferences of European consumers. It has made special optimizations based on the shoe size standards and environmental protection regulations of the European market to ensure that every exhibited product meets the local market requirements.


During the exhibition, the booth of Huayao Shoe Industry was always crowded with people. Purchasers from Germany, France, Italy and other countries came in an endless stream. After learning in detail about the product materials, design concepts and supply capabilities, many purchasers reached cooperation intentions on the spot. The cumulative amount of intended orders exceeded 20 million yuan. The well-known European footwear industry media "Shoes Report" particularly focused on Huayao Footwear's eco-friendly series products, evaluating that "it perfectly combines the rigorous quality of Eastern manufacturing with the eco-friendly concept of Western trends, injecting new vitality into the European footwear market." Mr. Schneider, a local German purchaser, said, "Huayao's products are not only novel in design and reliable in quality, but also highly competitive in price. Especially the eco-friendly series products, they are very much in line with the current demands of German consumers. We look forward to establishing a long-term and stable cooperative relationship in the future."


Regarding the outstanding performance at this exhibition, the person in charge of Huayao Shoe Industry stated: "The Leipzig Shoe Fair has enabled us to see the huge potential of the European market in the post-pandemic era and has also strengthened our confidence in deeply cultivating the international market." In the future, Huayao will continue to take consumer demands as the core, increase investment in research and development, delve deeply into trendy design and sustainable technological innovation, constantly enhance the brand's international competitiveness, and enable more global consumers to experience the strength and charm of Chinese shoe enterprises."


During this trip to the Leipzig Shoe Fair, Huayao Shoe Industry not only reaped rich commercial orders but also enhanced its brand's popularity and influence in the European market, successfully firing the first shot in expanding into the international market in the post-pandemic era. Amid the accelerating recovery of the global footwear market, this rising star from China's footwear industry is marching towards a broader international stage with an energetic posture.